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La Croix's Natural Flavors Were Not a Mystery. Odds are pretty good that you have consumed a food or beverage item in the past 2. In fact, there’s a non- zero chance you are ingesting one right now. The term is a catch- all for an enormous number of different ingredients, but the ambiguity of the label does not make any one processed food or drink product an unsolvable enigma. Unless, apparently, the food product in question is La Croix, the extremely normal, Midwestern brand of flavored sparkling water which has become an annoyingly trendy status symbol and “lifestyle brand.” Earlier this week, a Wall Street Journal article supposedly cracked the brand’s code and revealed what its natural flavors are, while extensively quoting people who seem to have walked out of a Harry Potter- themed La Croix ad. La Croix would only tell the paper its natural flavoring is “essence” and that “essence is — FEELINGS and Sensory Effects!” We’ll get to what essence actually is in a second, but here’s what its customers think it is.“Essence is, like, a combination of hint and aftertaste,” Antony Merkel, a 3. Los Angeles resident who said he drinks 1.

Here’s a look at MSR Houston from this week, a road course south of the city that has hosted most of the 24 Hours of Lemons races I’ve done. Much of it is underwater. There was something very telling about Marvel’s decision this past Monday to announce to The New York Times how its Secret Empire event would end. It felt like the. · Hollywood takes on porn – You are forgiven if you don't even remember "Bucky Larson: Born to Be a Star," released in 2011. The movie portrays a guy who. As Hurricane Harvey’s floodwaters begin to slowly recede from Houston, leaving behind at least 23 dead, residents and authorities alike are only beginning to assess.

La Croix a day, breathlessly told the Journal.“You definitely recognize the flavors that are there, but it doesn’t feel like you’re drinking a product of that,” Merkel continued. It’s not a grapefruit juice, or something of a grapefruit. It’s a little intangible, which is kind of the appeal. I have no idea what it is.”“Essence is fairies in a warehouse somewhere dancing with fruits, and suddenly you have this amazing drink,” 3. Atlanta social media manager Miranda Wicker added. There are just some things we don’t need to know.”Because La Croix is the Game of Thrones of non- alcoholic beverages, the story was immediately picked up by a number ofother outlets. But again, there’s no mystery here, just marketing.

Natural flavoring is any sort of chemical originally extracted or distilled from a natural source—rather than artificially synthesized—to create a concentrate that is then used in the manufacturing of a food or drink. Sometimes, they’re mixed with other additives, some of which are synthetic, before being added to food and drink.“Essence” in this context is just a catchy term for essential oil, the concentrated form of the chemicals which give a plant its fragrance. Some essential oils are useful in medicine as antiseptics or anesthetics, while others are often used in industrial processes, cosmetics and hygienic products. Because they’re highly concentrated, they’re an invaluable part of the food industry: Essential oils can be distilled and packaged wherever it is logistically easiest and sold off for use in a huge variety of products. So there’s your natural flavoring!

The magical essence behind La Croix is nothing more than a marketing buzzword to describe the same manufacturing processes behind almost all processed foodstuffs. It is fruit skins and rinds that have been crushed up and heated until the mix releases its essential oils. Also, this information was freely available on La Croix’s website the whole time.[Buzzfeed, Wall Street Journal].

Even The MSR Houston Track Wasn’t Safe From Hurricane Harvey. Here’s a look at MSR Houston from this week, a road course south of the city that has hosted most of the 2. Hours of Lemons races I’ve done. Much of it is underwater.

While getting to the track is one of the lowest priorities right now—far below making sure everyone in the area is safe and has access to basic needs—this is yet another example of how bad the flooding is in southeast Texas. As you can see from this view from the start/finish tower at MSR Houston, the land around it is very flat with few true low spots to fill up in the event of a major flood. Much of MSR Houston’s facilities appear to be on slightly higher ground compared to the farmland around it, which helped somewhat. The latest update from the track on Tuesday says that while the pond on- site has taken over their trailer lot, the main garage buildings that house members’ cars and even race teams and driving schools are safe for now: Friends, First and foremost, we hope that you and your family are safe. We surveyed the track again yesterday evening, and we have made the decision to close the facility until further notice due to flood waters. Please be aware that water has not made it in to any of the main garage buildings.

The trailer lot is now an extension of the front lake. Parts of the road course and karting track are under multiple inches of water as well. At this point in time, it is not safe to allow anyone access to the facility. We will continue to monitor the situation as much as possible and will update you with any developments as they become available. Sincerely,The MSR Houston Staff. However, another view looking back at the track facilities posted in response to the 2. Hours of Lemons’ post on the Texas floods shows that some of the pit lane garages that get rented out for events may have some water inside: For now, the track remains closed.

Should you want to donate to relief efforts, the Houston Chronicle has an extensive list of charities who are working in the area to provide help for storm victims, and Lifehacker has a few solid guidelines on how to avoid charity- related scams. UPDATE: They are back in business as of Monday!